CTRL+V VIDEO PRODUCTION AGENCY
At roughly 40 members per semester, CTRL+V is the largest student-run video production agency at UIUC. CTRL+V's mission is to produce professional level promotional videos for local businesses and university groups. Clients include local restaurants, the city of Champaign, and student organizations on campus. CTRL+V takes on roughly 5 clients each semester, assigning a production team to each client. These production teams are responsible for carrying out the full production process from developing a storyboard to a finished product.
My Role
As the Executive Account Director, I organized and ran weekly meetings alongside the President and Execute Creative Director . These meetings consisted of presentations about the various aspects of the production process and guided planning time for five production teams. We interviewed members for different roles, constructed teams, and each week we guided them through the relevant part of production process. I also acted as the main line of communication between our production teams and the clients, ensuring that their needs were met in a timely manner and production proceeded according to schedule.
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CTRL+V is an agency under the umbrella of the American Advertising Federation (AAF) at Illinois. I served on AAF's executive board, where I participated in weekly meetings focused on improving our agencies, AAF as a whole, and our member's experiences. I also participated in AAF's mentor-mentee program as a personal professional-development mentor for one of our members.